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They are what we call professional
respondents. Chances are, you have seen them and you probably will see them again.
They like to work for you. Not only are they in your
focus group facility's database, but their names are most likely in many of the
neighboring facilities' databases. We all know they exist. Sigma's Name Bank can help
focus group facilities clean out their professional respondents. For over twenty
years, Sigma has been your "cop on the block". Helping to catch professional respondents
is our business. The purpose of Sigma's Name Bank is to prevent the duplication
of respondents across various field agency data bases. Sigma's Name Bank is the
only way for competitive focus group facilities to clean up their databases without
showing their hand. In the Sigma's Name Bank process, people in your database will also match the daily Duplicate Number® database. In the four quarterly history reports per year, your field agency will see matches that occurred before and after you entered your data base records. Key Benefits
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